“We need to reach people’s hearts and minds.”
We live in an era where it’s difficult to know who to trust, where fake news proliferates and trust, even in governments, is at an all-time low. According to the Edelman Trust Barometer trust in institutions plummeted in the last year. To create trust requires a conscious effort, an understanding of the complexity of our environment, of the pace of change, of community expectations, and a commitment to communicate effectively and with equity of access. We need to reach people’s hearts and minds.
To maximise the degree to which customers will feel comfortable with the risks associated with platforms, we need to embed trust and confidence, as suggested by the Australian Government Digital Transformation Office. We also need to address concerns about how data is accessed, shared, and used and build confidence in the performance and availability of our platforms.
We need to build assurance, safety, security, and risk management into our products.
At Vennu®, we understand our Hosts may or may not have an established brand image or recognition. In addition, booking a community space can create high economic, social, and physical exposure for both Hosts and Guests. So, trust is essential.
To build trust and confidence, we have put in place several mechanisms including ratings and reviews, content curation with rich and relevant listings, identity, and implicit information with the display of rating, e.g., 100% positive (3/3). Hosts have control over all aspects of their Listings, and all transactions are Requests to Book. We deliver with Vennu Liability Insurance from American International Group (AIG), privacy assurances as set out in our terms and best of breed third party suppliers for payment security and cloud computing services. We understand trust in our platform is a prerequisite for scaling and growing.
We are also working with Hosts to help them provide Covid-safe assurances at their venues.
Local communities are becoming increasingly important. At Vennu, we look forward to delivering to Hosts and Guests in a trusted way when people can return to community spaces. And to delivering increased social value with authenticity, safe conversations, and local experiences.
CEO and Founder